This Privacy Policy describes how DKS Enterprises (“we,” “us,” “our”) collects, uses, and shares information when you use our website and services (the “Service”). The Service is intended for individuals located in the United States.
Scope (U.S. only)
This Privacy Policy applies to visitors and customers in the United States. If you access the Service from outside the United States, you understand that your information may be processed and stored in the United States under U.S. laws.
Information we collect
We may collect the following categories of information:
Information you provide
- Contact details (such as name, email address, phone number).
- Inquiry details (messages, equipment interests, financing/shipping questions, appointment requests).
- Transaction-related details if you choose to do business with us (may include limited billing/shipping details).
Information collected automatically
- Device and usage data (IP address, browser type, pages viewed, time spent, referring pages).
- Approximate location derived from IP address (city/state-level).
Information from third parties
- We may receive information from service providers (e.g., analytics, advertising, lead forms) to help measure and improve performance.
How we use information
We use information for purposes such as:
- Providing, operating, and improving the Service.
- Responding to inquiries and providing customer support.
- Communicating about inventory, services, promotions, and updates (you can opt out of marketing messages).
- Analytics, troubleshooting, and maintaining security.
- Detecting, preventing, and addressing fraud or misuse.
- Complying with applicable laws and enforcing our policies.
How we share information
We may share information in the following situations:
- Service providers that help us run the Service (hosting, analytics, communications, customer management). They are authorized to use information only as necessary to provide services to us.
- Legal and safety when required by law or to protect rights, safety, and security.
- Business transfers (e.g., merger, acquisition, or sale of assets), where permitted by law.
Cookies & tracking
We use cookies and similar technologies to operate the Service, understand usage, and improve performance. You can control cookies through your browser settings and may be able to limit certain tracking.
Some analytics/advertising partners may collect information via cookies or similar technologies. Depending on your U.S. state of residence and how technologies are configured, this may be considered “sharing” for targeted advertising under certain U.S. privacy laws.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Retention
We retain information for as long as reasonably necessary to provide the Service, fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.
Your U.S. privacy rights
Depending on your U.S. state of residence, you may have rights regarding your personal information, such as:
- The right to request access to certain information we hold about you.
- The right to request deletion of certain information (subject to exceptions).
- The right to request correction of inaccurate information.
- The right to opt out of certain processing (such as targeted advertising), where applicable.
- The right to not be discriminated against for exercising applicable rights.
To submit a request, contact us using the information on our Contact page. We may need to verify your identity before completing your request.
Children / Contact / Changes
Children
The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate action.
Changes
We may update this Privacy Policy from time to time. We will post the updated version on this page with a new effective date.